The items for sale will mainly be made by 167 Designs at home in Staffordshire (in the UK), the brainchild of its creator after becoming stressed and frustrated at the state of his watch strap drawer and deciding something must be done about it. What followed was an idea pitched to his daughter which resulted in the first ever watch strap bag. More followed as watches were bought and sold, until eventually the idea came about to make them and share with the world. This involved sewing lessons!